Yes, You Can!

Write your own Google ads

You’re properly armed if you have a person in your organization who is computer literate; be it Yourself, an Office Manager or a Receptionist.

“Computer literate” in this context simply means anybody who is comfortable using e-mail or knows how to play on Facebook. If that skill is present in your company, you will be able to run your own successful AdWords campaign.

3 cardinal rules for a successful AdWords campaign

Although there are many pitfalls and details to consider in a successful AdWords campaign, by following and properly executing my three cardinal rules of AdWords, you already ensure to set yourself up for success.

  1. Creative (Ad):
    Write a compelling ad that tells potential customers exactly what you offer
  2. Keywords:
    Choose only a few keywords per ad that directly relate to the ad’s offer
  3. Landing Page:
    Link to a webpage that shows exactly what you promised in the ad such as products, prices or promotions (never link to your Homepage!)

To learn more about Google Done Right and whether it is for you, click here.

Blog: Tips & Pitfalls

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