Google AdWords Advertising Done Right

INTRO

BASIC

INTERMEDIATE

PREMIUM

Google Done Right Seminar

60 minutes

90 minutes

4 hours

8 hours

Seminar Type

Public Seminar

Yes

Yes

-

-

Private Seminar, personalized

-

-

Yes

Yes

Extra Services

Review & Analysis,

to specifically address your business situation

No

No

3 hours

3 hours

Q & A

Yes

Yes

Yes

Yes

Creative Support Retainer

No

No

1 month

3 months

Technical Support Retainer

No

No

1 month

3 months

Progress Check

No

No

Yes

Yes

Price

FREE

$149

$599

$1,199

Sign Up

Request Info

Request Info

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INTRO

BASIC

INTERMEDIATE

PREMIUM

AdWords, an Introduction

X

-

-

-

Running AdWords In-House

X

-

-

-

AdWords Issues & Pitfalls

X

-

-

-

The 3 AdWords Components

X

-

-

-

The 3 Cardinal Rules,

an Introduction

X

-

-

-

Examples

X

X

X

X

Tackling the 3 AdWords Components

-

X

X

X

Crafting & Integrating the 3 AdWords Components

-

X

X

X

Campaign Creation Template

-

X

X

X

Great Examples/Bad Examples

-

X

X

X

Click Through Rate (CTR) versus Conversion Rate (CR)

-

X

X

X

Campaign Structure

-

X

X

X

Keyword Tool

-

X

X

X

Basic SEO Analysis

-

-

X

X

Focus on Your Campaign

-

-

X

X

Strategy

-

-

X

X

Implementation

-

-

X

X

Improvement

-

-

X

X

The AdWords Interface

-

-

X

X

AdWords Settings

-

-

X

X

AdWords Tools,

an Overview

-

-

X

X

Live Examples

-

-

X

X

AdWords Campaign Management

-

-

-

X

AdWords Campaign Monitoring

-

-

-

X

Advanced Campaign Posting Techniques

-

-

-

X

Website Visitor Tracking

-

-

-

X

AdWords & 3rd Party Tools

-

-

-

X

Google’s Display Network (former Content Network)

-

-

-

X

Creative Practice

-

-

-

X

Interspersed: tips, tricks, tweaks, pitfalls and Google inside knowledge

Limited

Limited

X

X

Price

FREE

$149

$599

$1,199

Sign Up

Request Info

Request Info

Request Info